That Scary Citroen...

The Citroen C4 advert, marvel of CGI technology jiggerypokery or downright scary as hell?

I have to say my feet are firmly planted in the latter camp. My god I had a nightmare about the damn thing the other night. In an attempt to exorcise this 'auto-demon', I searched for the images below, unwittingly clicked on a website of what can only have been the ‘brains’ behind it all and it bloody well launched the automotive Justin Timberlake onto my damn computer…you’re lucky I remained sat at the screen, I almost ran off screaming into the night!



That scary Citroen

It’s a clever marketing gimmick that’s for sure and evidently very successful. It certainly catches the eye and there hasn't been a car ad that's evoked such emotion in me since the new Mini ads (which made me feel quite nauseous). There’s a dedicated website for the dancing C4 and as it loads the parts ‘fly’ in gracefully to form the 'Citroen‘bot'. You can download the ad too although why you’d want to do that is beyond me! It’s the tool of evil I tell you; perchance would it be to stop young children from putting their filthy mits on your Apple Power Book?

I mean the car itself in all its civilian glory is pretty mean and menacing looking, all narrow-eyed at the front with angled headlamps not unlike winged eyeliner; ever so slightly arching it’s back like a ferocious old pussy cat stretching in readiness to shred you to bits after you’ve poked him awake from a restful slumber.

I think this fear of the Citroen harks back to my childhood. As a young girl I had a Transformer, Optimus Prime, the big truck one that carried all the others around, I loved him to bits, he was never killed in any of the battles I had with my playmates and their evil Decepticons. His theme music would be 1980s electro pop and OP always flew in to rescue my ailing corgi and rogue scalextric cars. Could you see the C4 doing that? I think not, he would trounce in taking over motor village (the creation of my fragile 8 year old mind) ousting my corgi cars and Optimus Prime and turn it into a break dancing den of iniquity.